Pretty Chic Blog – Modern Scandinavian Weddings

The third sentence in this post that you’re about to read is of the kinds that the professional bloggers say that you shouldn’t write – in fact, I’m going to be breaking a couple of rules with this post. Basically, one of the rules is, if you haven’t updated your blog recently, you shouldn’t apologise – just get on with it, as if nothing happened…  …Still, I feel I owe you guys an apology for disappearing and for being so behind on answering your emails. It seems that, when you’re a wedding blogger – especially if you’re serious about it – then you treat it as a business, and you should give what your readers are coming for – images and inspiration en masse. Now, I better tell you this right away – nothing is changing in that respect :) So no worries!  But with spring having finally arrived, it was almost criminal not to take a moment away from the screen and go for some long strolls with the baby carriage, breathe in the fresh air, and reflect over how I’ve grown in the past couple of years – as a new mother, as a blogger, and as a person.

The truth is that I’ve been wanting to be more personal on this blog for a long time – I do, after all, categorise this blog as a ‘Personal Blog’ on Facebook. I’d like to reach out more to you guys – my lovely readers, 700 of you who like what I do on Facebook, and the rest of you who follow me on Bloglovin’, Twitter, RSS and Pinterest… and some of you have now turned friends in real life, and many of you are friends who I just haven’t had the chance to meet yet.

Once in a while and in the flurry of things, I forget the things that I’ve accomplished with this blog and how far I have come. I started the blog with the hopes of making some noise in the Danish (and later Scandinavian) wedding industry, I was dreaming of one day getting to meet some of those highly talented, creative people that burn passionately for prettiness and uniqueness and changing the wedding scene to becoming much more personal to bridal couples. All this while having a full-time (or actually, over full-time) job in a very different field… all of these dreams, in spite of me being ordinary.

In fact, in real life, I am really quite ordinary.

Although I blog about wedding dresses and pretty accessories, I myself rarely wear a colour coordinated outfit. And my home isn’t always filled with fresh flowers with cute little DIY projects in the corner… even though I would love it to be! I am still struggling with post-pregnancy kilos, I am always behind on laundry, and while I write about rather social events, I am, by nature, rather shy and timid in larger groups, and the kind of person who can easily spend an entire week snuggling up with no other company than my husband and my son. Really, I’m not all that outgoing, and I’m sure that growing up, I struck many as very insecure and a little hopeless in many aspects. And I think that that’s why I decided that careerwise, I chose the safe, non-creative path, as I felt that I could never be good enough in the world of design.

“Ah”, you might say. “It’s the classic Scandinavian modesty syndrome speaking here”. And while I would argue that I am actually being honest, here’s where I really want to stop up, yell and celebrate: a number of the dreams that I was hoping to reach with my blog already came true, and there’s much more to come!  I’m mentioning this, because sometimes, I forget how awesome this really is. Participating in styled shoots, making friends with those talents in the industry who I regarded the very highest and watched from afar in the beginning, and best of all, seeing these people coming together, from various locations, to network, because we have finally found each other, and essentially, we all have these same missions and dreams.

It’s in the middle of this that I can tell that I have grown as a person – this is where I feel that I come to my own, where I feel confident that if I were to begin working hard at a creative project of my own, it could actually become a success. And while in the beginning, when I started blogging, the wedding industry seemed to me one of competition and holding all one’s cards to oneself, I have instead experienced many, independent people are coming together across branches – to inspire each other and help each other achieve success and reaching *their* goals. I promise you, in a couple of months, you’ll see the results. But what I really want to celebrate, is this: I can’t help but think that this little blog that you are reading right here might have a little share to do with some of the exciting friendships that I can see are being made and networks that are arising.

So that’s what I mean by the title of this post – changes are coming, for the wedding industry, for me and for you.

But, there’s also this: I mentioned briefly on Facebook at the start of this year, that I had a plan figured out for the blog. I won’t mention the plans yet, out of fear of jinxing them… But what I can say is this: while I will (of course) continue to feature real Scandinavian weddings, I also want to dig out my creative gene and do so much more to inspire new and original ideas for you brides. To do this, however, I am going to have to really compromise on time (which I also have to share with my almost 6 months old son), which is why in the next while, the posts might be a little irregular, while I work behind the scenes on many other projects… the fruits of which you will, of course, get to see on this blog once time comes. To keep updated and in touch, do remember to like the Facebook page, subscribe to the RSS feed, add me to your BlogLovin’ list or follow me on Twitter or my boards on Pinterest.

In the spirit of me opening up and being more personal, I’ll leave you with this picture that my friend Audrey Smit took just before Christmas, which I really love, and which I feel reflects the soft, reflecting and intimate time I’m in right here, right now.